Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data

In this summary of a Choice Symposium session, we explore the opportunities and challenges that the development of automation and artificial intelligence pose to consumers. They can, on the one hand, contribute to consumer well-being by making choices easier, more practical, and more efficient. On the other hand, they can also undermine consumers' sense of autonomy, the absence of which is detrimental to well-being. Drawing from diverse perspective, we explore the relevance and importance of autonomy to consumers, and identify open research questions in this domain.