Quentin André

Assistant Professor of Marketing
Leeds School of Business, CU Boulder

I study judgment and decision making: how people form beliefs and make choices under uncertainty. My research focuses on managerial reasoning (how marketing managers learn from data and predict outcomes), numerical cognition (how we perceive and reason about quantities), and probabilistic reasoning (how we weigh evidence and assess chance).

Open science also shapes how I work: I share reproducible research workflows, design open-source software, and re-examine published papers.